Why Should Businesses Consider App Consolidation and Move to Salesforce

  • 10 February 2023
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Salesforce consolidation

Separate Salesforce instances or any cloud service can result in an inconsistent and frequently incomplete view of client interactions. This can result in missed cross-sell and upsell possibilities, as well as duplication of work when selling to or servicing the same customer.

For businesses, managing numerous Salesforce org may take time and effort. It frequently leads to a skewed and incomplete picture of operations, data, and customers. Salesforce CRM must be connected to the rest of the company in order to provide a single view of all data. For a variety of reasons, such as having numerous business units, each with its own org, operations in multiple countries, or mergers and acquisitions with the other firm also using Salesforce, an organization may deploy and manage multiple Salesforce instances. So, in this blog, we’ll see why businesses should consider app consolidation and ditch point solutions & legacy applications.

What is App Consolidation?

Companies that use numerous Salesforce instances and wish to bring them all together often use Salesforce Org consolidation. Managing numerous Salesforce instances is difficult and leads to data duplication and inconsistencies. As a result, it’s ideal to merging Salesforce org into one, bringing all of the data together and establishing a single “moment of truth” for the company.

Check the infographic below to learn some benefits of using a single org instance rather than numerous ones.

Advantages & Benefits of App Consolidation on Salesforce

When a business merges, acquires, consolidates, or spins off, distinct Orgs often exist in different parts of the organization. It’s important to determine the final aim for merging them before starting any integration process. Is it, for example, the goal to get more visibility into all sales and marketing activities? Increased cooperation among different business units? Is it possible to standardize corporate processes? Do you believe in scale economies? All of these are good reasons to integrate, but they must be created from the beginning. But as a business continues to consolidate its different separate instances into a single instance, there are a lot of benefits to it.

Because it is hard to roll-up performance data to a single management dashboard when there are several Orgs, analytics are limited. Maintaining distinct Orgs may also mean you’re missing out on cross-sell and up-sell possibilities. You also don’t have a single point of integration or data cleaning without a unified Org. As a result, there are several benefits to combining Orgs, many of which are directly related to storing data in a single area. Users will have increased visibility and access to consolidated information on sales, service, reporting, analysis, and more as a result of this.

Impact of App Consolidation on User Processes

By switching to a managed platform, your technical staff can focus on developing apps and services that provide value to your company. It provides you with several benefits that affect the user processes in different ways as:

  • Expertise solution

You can use code libraries, app components, and other resources. You’ll also gain ideas for outstanding interface design, ensuring that your software is not just functional but also attractive.

  • Speedy development

App development is faster since the hardware and software needed to construct, manage and secure your application development platform are no longer the responsibility of your IT and developers.

  • Cost-effective process

Preliminary expenses are minimized since before you start development, you don’t have to create anything. It also helps standardize and strengthen resource and app component components by using a platform such as Salesforce.

Know More: How to Increase Salesforce ROI

Effect of Moving Apps onto Salesforce on Total Cost of Ownership

Many businesses struggle to establish the installation budgets and TCOs of Salesforce. While the price on the Salesforce side is rather obvious, issues generally occur when trying to detect the platform, editing, and add-ons that Salesforce needs. When moving and consolidating your apps to Salesforce, your overall TCO would depend on your business specifics. As per reports, in 2022, Salesforce AppExchange consisted of over 4,600 customizable and prebuilt apps


Whatever the reason for this, the management of several instances may lead to different difficulties and companies need to analyze their org architecture and determine if it makes sense to strengthen Salesforce org. Based on the combined salesforce environment, companies receive substantial advantages, such as a single view of data, improved cooperation, and reduced license prices. All it needs is a disciplined way of planning and preparing properly.

Abhijeet Kate

About the author

Abhijeet has donned many hats throughout his career. His varied experience in hardware, sales, CRM, project management have played a critical role in setting up and the development of digiCloud Solutions. Developing growth strategies is the key focus for Abhijeet.